So what is it that decides if your direct mail campaign is in the 50% that works, or the 50% that fails?
And what can you do about it?
What this web site deals with is ensuring that your direct mail campaign is in the 50% that works.
This site assumes no previous knowledge or background in direct mail, but it takes you through the process step by step so that you can increase your response rate.
The section "How to do it" takes you through the process.
"What rate?" answers that most common question in direct mail - "what percentage response rate can I get"
"Find out more" gives details of a series of free email news services that allows you to keep up to date with all aspects of direct mail.