Making Direct Mail Work
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Choosing the right mailing list: customers Mailing past customers with updates and new offers is probably the most profitable thing that you can do in terms of direct mail. But it is also what most firms don't do. You should collect the details of all customers of the last year, and all the people who have enquired about your services in the last year, and mail them every two or three weeks. You will get more trade this way than through any other marketing method.
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