Making Direct Mail Work

There are four news groups you can join, and a number of websites you can visit, which will tell you more about direct mail and how to do it.

Please click on other HHM sites to see a list of direct mail websites.

News groups

You can stay in touch with the latest news in direct mail through these newsgroups, all of which are operated free of charge.  None accept advertising, and all are moderated to ensure that only relevant items are published.

• DMS - the world's largest direct mail news group.  About 5 emails a week on average.  To join send an email to direct-mail-secrets-subscribe@yahoogroups.com
  
  
• Education Marketing - the definitive guide to selling to teachers, parents, and lecturers.  About 10 emails a week.  To join send an email to education-marketing-subscribe@yahoogroups.com
  
  
• CreativeDirect - a running commentary and debate on the ways to raise response rates in direct mail.  About 3 emails a week.  To join send an email to creativedirect-subscribe@yahoogroups.com
  
• Marketing Minute - a weekly commentary which takes a broader view of direct marketing.  No discussion - just a weekly penetrating article.   Marketingminute-subscribe@yahoogroups.com 

You can also keep up to date with ideas and thoughts in the world of direct marketing by reading Tony Attwood's blog

If you want to join one of the news groups (above) you will receive a confirmation message.  Just click "reply" without changing the text and you will be a member.  To leave just send a message from the same email address but substitute "unsubscribe" for "subscribe" in the address.  Again you will get a confirmation message - reply and you will be out.